Ending blind prospecting
- The team was working from an ageing prospect file and trade shows.
- We configured the business events that matter to them (capacity expansions, relocations, machinery investments) and rebuilt a list of priority accounts by territory, with the technical and purchasing decision-makers.
- Salespeople start their week on three hot accounts rather than a flat file, and call with a legitimate reason to get in touch.
- Company
- Business event
- Hot account
- 1Capacity expansion
- 2Relocation
- 3Machinery investment